| Thorough research and reconnaissance in a new target market can seriously effect the success of the market entry and subsequent sales growth in that market.
GMS provides a fast and cost effective service, which is designed to find short term business potential and build momentum in the market, while at the same time construct an entry strategy that is based on practical experience and knowledge on the ground. In other words, you do not just get answers to your questions on the competition, technical barriers, taxes, pricing levels and distribution channels, but you also get qualified business leads and potential partners too.
The service concentrates on the following areas of a market entry strategy:
 |
Identifying key potential customers, conducting initial interviews (anonymously if required). Finding business leads for immediate follow-up. |
|
Identifying technical barriers and required standards. |
|
Identifying and quantifying the most important market opportunities . |
|
Identifying import controls, taxes or other restrictions, also direction of government pollicy in this area. |
|
Identifying and profiling the competition (domestic and international). |
|
Alternative sales & distribution channels (competition and allied trade comparisons). |
|
Identifying possible partners. |
For experienced international companies, this service allows managers to concentrate or core markets, while opening new ones through GMS. It creates new growth opportunities where none may otherwise have existed and It also provides managers with sound, practical knowledge to guide strategy development
For less experienced businesses, this service can help to remove some of the many uncertainties and provide the business with a solid start and a workable plan in the new market. |
